The complete promo kit for your single or album
A release needs more than a cover: announcement posts, a countdown, out-now pieces, a Spotify Canvas, a lyric video and clips for the weeks after. TONTRIA makes the whole kit from your song link and your videos, in the same look.
The free plan includes 30 credits to start, no card needed.
Coming soon
Release date
Out nowEvery piece, from one link
Announcement and countdown
Coming soon, release date, 3 days, 2 days, tomorrow and today — as images or animated videos.
Out now
The out-now piece with the song, and a version with the music video.
Spotify Canvas
An 8-second vertical loop from the music video or the cover — see the Canvas maker.
Lyric video
Horizontal for YouTube and vertical snippets for Reels and TikTok, from Video Lyrics.
Clips
Vertical clips from the music video, a session or an interview, with captions, from AI Clips.
Every format
Story 9:16, post 4:5 and square 1:1, organized for download.
Free promo kit checklist
Copy this list for every release. Download it as a spreadsheet: promo kit checklist (CSV, English).
Before you start
- Final master and cover art in high resolution.
- Release date confirmed with your distributor, and the pre-save link.
- Lyrics proofread.
- At least one long video: music video, session, rehearsal or interview.
Announcement (2 weeks before)
- Coming soon — story, post and square.
- Release date — story, post and square; pin the post.
- One teaser clip of the hook (10–20 s, vertical).
Countdown (last 3 days)
- 3 days left, 2 days left, tomorrow — stories.
- One vertical lyric snippet of the chorus.
- Spotify Canvas uploaded in Spotify for Artists.
Release day
- Today (morning) and out now (when it is live) — all formats.
- Out now with the music video, if there is one.
- Lyric video on YouTube (horizontal).
- First vertical clip of the performance or the music video.
The two weeks after
- Five to ten clips: chorus, opening line, bridge, live take, story behind the song.
- Out now again in the second week.
- A new version of the clip that worked best.
Tip: make all the pieces in one afternoon before the announcement. Once the campaign starts, there is no time to design each piece.
One look for the whole campaign
The kit only works if it looks like one release. TONTRIA builds every piece from the same cover, title and date, and applies your saved fonts and colors. Labels can save a brand kit per artist on the Label plan.
Day by day, in a spreadsheet: free release content calendar. For albums: how to promote an album or EP.
Promo kits: questions
Which app makes all the promo content for a new single?
TONTRIA Clips. From the song’s Spotify or YouTube link and your videos it makes the kit in the same look: coming-soon and countdown pieces (images or animated videos), an out-now piece, an 8-second Spotify Canvas loop, a lyric video and vertical clips with captions, in story 9:16, post 4:5 and square 1:1. You get 30 credits to start, one time, no card needed (1 credit = 1 minute processed); free exports are 720p with a watermark.
Is there a free AI song promo video maker?
Yes. In TONTRIA Clips you paste the song’s Spotify or YouTube link (or upload the cover and audio for unreleased music) and choose animated video instead of image: each piece gets movement in the texts and background, the cover as a spinning vinyl or CD if you want, and a fragment of the song, so it is ready for Reels, TikTok and Stories. The out-now piece also comes in a version with the music video. You start with 30 credits, one time, no card needed; free exports are 720p with a watermark.
What should a single’s promo kit include?
At minimum: an announcement, a release date piece, a countdown, an out-now piece, a Spotify Canvas, a lyric video or music video, and three to five short clips for the weeks after. The checklist on this page lists every item and format.
And for an album or EP?
Run the kit for the focus track first, then add one lyric video or visual per song and a clip for each track over the following weeks. Brand templates keep the whole album looking the same.
Is this the same as an electronic press kit (EPK)?
No. An EPK is a document for press and bookers (bio, photos, links, press quotes). A promo kit is the social content for a release. You will often need both.
How long does it take?
The pieces generate in minutes from the song link. Plan an afternoon to review everything, adjust texts and schedule the posts.
Keep exploring
Releases
Everything a song release needs: plan, teasers, promo kit, Canvas, lyric video and clips.
Learn more →Release assets
Coming soon, countdown, out now and Spotify Canvas.
Learn more →Release content calendar (free template)
A free day-by-day content calendar for a song release, from four weeks before to two weeks after.
Learn more →How to promote an album or EP
How to promote an album or EP: focus tracks, a longer campaign and content for every song.
Learn more →Build the kit for your next release
Start from the Spotify or YouTube link of the song.
The free plan includes 30 credits to start, no card needed.