Guides for promoting music with video
Practical, no-nonsense guides for artists, labels and managers: clips, lyric videos, release campaigns and Spotify Canvas.
How to make a visualizer for your song
How to make a music visualizer: the five kinds, which one fits each song, sizes for YouTube, Reels and the Canvas, and how to make one from the cover.
Read the guide →MarketingHow to promote music on YouTube: a step-by-step guide
How to promote music on YouTube: get an Official Artist Channel, premiere the video, post Shorts that link back to it, and use end screens and chapters.
Read the guide →Music videos25 music video ideas for any budget
25 music video ideas sorted by budget — from one phone and one location to AI scenes — plus how to film a music video with your phone, step by step.
Read the guide →PromotionHow to promote your music on Instagram
How to promote your music on Instagram: profile, Reels, trial reels, Stories, collabs and a weekly routine you can keep up, with ideas that need no budget.
Read the guide →Hooks30 video hook ideas for musicians
30 hook ideas for music videos on TikTok, Reels and Shorts, sorted by the footage you have: songs, live shows, studio sessions, interviews, old songs.
Read the guide →Editing15 video editing tips for musicians
Practical video editing tips for musicians: hooks, cuts on the beat, captions that follow the singing, vertical framing, sound, length and exports.
Read the guide →FormatsVideo sizes for TikTok, Reels and Shorts: the 2026 cheat sheet
One table with the video size, aspect ratio and length for TikTok, Instagram Reels, YouTube Shorts and Spotify Canvas, plus safe zones for captions.
Read the guide →FormatsHow to convert horizontal video to vertical without losing anyone
Four ways to turn 16:9 video into 9:16 without cutting anyone out: center crop, blurred background, face-tracking reframe and split screen.
Read the guide →PromotionHow to grow on TikTok as a musician (without chasing every trend)
How to grow on TikTok as a musician without chasing every trend: 12 video ideas, a posting rhythm you can keep up and which stats actually matter.
Read the guide →Releases12 pre-release teaser ideas to build hype for a new song
12 teaser ideas to build hype before releasing a song — from the voice memo where it started to the countdown — and a two-week schedule to post them.
Read the guide →ReleasesRelease week content plan: what to post, day by day
A day-by-day plan for releasing a song: announcement, countdown, out now, Spotify Canvas, lyric video and clips — plus what to prepare before you start.
Read the guide →TikTok & ReelsHow to promote a song on TikTok and Reels
How to promote a song on TikTok, Instagram Reels and YouTube Shorts: make the sound usable, post around the hook, use your own footage and keep it going.
Read the guide →ReleasesHow to promote a song: a step-by-step guide
How to promote a new song, step by step: what to prepare, how to build hype, what to post on release day and how to keep the song alive for weeks after.
Read the guide →ReleasesHow to promote an album or EP: a practical plan
How to promote an album or an EP: a 6-week EP plan, focus tracks, content for every song and what to do after release week, step by step.
Read the guide →PodcastsHow to turn a podcast into clips for TikTok, Reels and Shorts
How to cut a podcast into clips for TikTok, Reels and Shorts: which moments to pick, two people in vertical, silences, captions and how to post them.
Read the guide →Music videosThe best ways to turn a music video into Shorts, Reels and TikToks
Four ways to turn a music video into Shorts, Reels and TikToks: by hand, in a phone app, with a general AI clipper or with a tool built for music.
Read the guide →MarketingA music marketing plan for independent artists, with a free template
A simple music marketing plan for independent artists: goals, audience, content pillars, a weekly routine and a release system. Free template included.
Read the guide →Lyric videosLyric video, visualizer or music video: what to release for each song
Lyric video, visualizer or music video? What each one does for a release, how much work it takes and which one to choose for each song.
Read the guide →InterviewsHow to turn an artist interview into a week of clips
How to turn an artist interview — radio, podcast, livestream or press day — into short clips: rights, which moments to pick, framing, captions and posting.
Read the guide →Live showsHow to film a live show so it turns into great vertical clips
How to film a concert so it turns into good vertical clips: where to put cameras, how to get usable audio, framing for 9:16 and a checklist for the night.
Read the guide →CaptionsAnimated captions for Reels, TikTok and Shorts: which style to use
Which caption style fits each short video: karaoke, word by word, viral or phrase. Plus readability, safe zones and how to caption songs.
Read the guide →Spotify Canvas10 Spotify Canvas ideas that loop well
10 Spotify Canvas ideas that loop well — from your music video or only your cover art — plus what to avoid and how to make the loop seamless.
Read the guide →ClipsHow to turn a live session into 10 viral shorts
A practical guide for musicians: record a live session, pick the right moments and publish 10 vertical shorts with captions over two weeks.
Read the guide →Video LyricsHow to make a lyric video with AI from a Spotify link
Step by step: make a lyric video with AI from a Spotify link, with synced lyrics, an animated cover and versions for YouTube, Reels and TikTok.
Read the guide →Release assetsWhat is a Spotify Canvas and how to create one
Spotify Canvas specs (9:16, 3–8 seconds, 720–1080 px tall, MP4 or JPG), what makes a good loop, how to create one from your video or cover and upload it.
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