Music marketing for artists, without a marketing team

What music marketing means for an independent artist

For most artists, marketing is not ads and press releases. It is showing up where listeners already are — TikTok, Reels, Shorts, YouTube, Spotify — often enough that a stranger runs into your song several times and decides to press play. That takes three things:

• A plan you can keep up with. Posting every day for a week and then disappearing helps less than three good posts a week for months. The music marketing plan helps you set one.
• A release system. Every song gets the same campaign: announcement, countdown, out now, Canvas, lyric video and clips. See releases.
• A content engine. Your shows, sessions, interviews and music videos already contain dozens of clips. Clips for artists shows how to get them out.

Where TONTRIA fits

TONTRIA does the production part: it turns long videos into vertical clips with captions, makes lyric videos and release pieces from a song link, and drafts the text for each post. The decisions — what to say, when to release, who to talk to — stay with you.