36 content ideas for musicians

The six kinds of posts

When an account only posts “new single out now”, people have no reason to follow it between releases. Spreading your posts across six kinds keeps the feed alive without having to invent something every day: music, process, live, story, fans and catalog. A good week has at least three of them.

The first seconds of each post still decide whether people stay: for that, see the 30 video hook ideas for musicians.

Music: the song itself

1. The chorus with the words on screen, so people can sing it the second time.
2. One song, three versions: full band, acoustic, just voice.
3. The verse nobody talks about — the part you are proudest of.
4. A slowed or sped-up version if fans already use one; say which one is yours.
5. The instrumental, with a line asking people to sing over it.
6. A vertical lyric video of the whole song or the chorus.

Process: how it was made

1. The first voice memo next to the finished song.
2. The lyric notebook: a page with the crossed-out lines.
3. One part, built up: drums, then bass, then the hook.
4. The take that went wrong and the laugh after it.
5. Choosing between two endings: play both and ask.
6. The gear that made a sound, in one minute, without turning it into a tutorial.

Live: the stage and the rehearsal room

1. The crowd singing a line back to you.
2. The rehearsal: the band trying a new arrangement.
3. Soundcheck in an empty venue.
4. The moment of the night: one minute from the best part of the show.
5. Backstage, before going on: ten seconds, no words.

If you film shows, clips from live performances keep the singer in frame when the video becomes vertical.

Story: you, not just the song

1. Why this song exists, in under a minute, to camera.
2. The day you almost quit — and what kept you going.
3. Your first instrument, or the first song you learned.
4. Three songs that shaped your sound, with a few seconds of each idea in your own voice (check the rights before playing other artists’ recordings).
5. A day before a show, from the morning to the stage.
6. A clip from an interview where you say something people relate to; interview clips shows how to cut them.

Fans: posts made with them

1. A video reply to a comment asking about a song.
2. Fans’ covers, shared with their permission and their name.
3. “Finish the lyric”: play a line and stop.
4. Let them choose the next song for a live set or a cover.
5. The message that moved you, read out loud, with permission.
6. A duet or remix invitation with the vocal or instrumental.

Catalog: songs that are already out

1. “This song turns X years old today” with a clip from the time.
2. The old song, played live now, next to the original.
3. The lyric line that means something different today.
4. The song fans ask for most, with the story of why.
5. A season or date that fits an old song — summer, a holiday, a city.
6. A new captioned clip from an old music video.
7. “If you like the new single, start here”: one older song.

The four-week plan in back catalog promotion turns this section into a routine.

A month of content from one afternoon

You don’t need to film every day. One afternoon is enough for a month:

• Film: two or three songs live in a room, five minutes of stories to camera, a few process shots (notebook, voice memo, one part being built).
• Cut: one post per idea above that fits the material — usually twenty or more short vertical clips.
• Schedule: about four posts a week, mixing at least three kinds. Leave one slot free for a reply to a comment.

How often to post on each platform, and which stats to watch, is in how to grow on TikTok as a musician and how to promote your music on Instagram. When a release is coming, switch to the release week content plan.

How to make these posts with TONTRIA Clips

1. Upload the long videos — the rehearsal, the show, the interview or the music video — or paste a YouTube link.
2. Get the vertical cuts: TONTRIA finds the strong moments and cuts them in 9:16 with karaoke captions, keeping the person who is singing or talking in frame.
3. Add a lyric video or Canvas from the song link for the music posts (ideas 1 and 6).
4. Use the suggested titles and hashtags, and change them to sound like you.

You can try it with 30 free credits, no card: see how TONTRIA Clips works.

Mistakes to avoid

• Posting only announcements. “Out now” every day gives people nothing to stay for.
• Waiting for the perfect video. A real rehearsal often does better than a polished ad.
• Filming every day. Batch one afternoon, then cut and schedule.
• Forgetting the song. Every kind of post should still let people hear your music.
• Copying trends that don’t fit you. Pick the ideas that sound like your project.